News

2011-12-28

On track for further expansion: MINOX launches MINOX Asia Ltd. and continues to strengthen its position

Left to right: Mr. Buchholtz, Kortemeier, Chan

MINOX, the German company steeped in tradition, has taken the growing demand for products of German brand manufacturers as well as the constantly expanding and lucrative market environment in Asia as an opportunity to found a subsidiary, MINOX Asia Ltd., in the Far East.

Last year sales in the Asian market already reached 40% of total sales and with an upward trend. During the first and second quarter of this fiscal year the performance of the company has increased by 20% over the previous year.

By founding MINOX Asia Ltd.  MINOX is setting the course for further expansion of its business in Asia.

"Just over the past six months MINOX flagship stores have been opened in Hong Kong, Singapore and Kuala Lumpur. These shops excellently present the MINOX range of products and also provide expert advice. Such measures will continue over the months ahead and include many additional activities", explains Thorsten Kortemeier, managing director of MINOX GmbH.