Coveted Red Dot Design Award for MINOX BL 8x44 HD Binoculars
Once again a product of the optics manufacturer MINOX from Wetzlar has been distinguished with an internationally renowned design prize – a quality seal of a very special kind. At this year’s “red dot award: product design 2014“, one of the world’s largest design competitions, the new binoculars MINOX BL 8x44 with innovative HD glass received the coveted Red Dot.
In this contest the MINOX binoculars stood up to very strong competition. 40 design experts from 25 nations tested and assessed a total of more than 4,815 products from 53 countries. The judging criteria included functionality, degree of innovation, formal quality and ecological compatibility. The Red Dot is today one of the world’s biggest and most prestigious design competitions and the award is a recognized seal of design excellence.
The ergonomic design of the new MINOX BL 8x44 HD with its open bridge for comfortable handling convinced the international members of the jury who went on to distinguish the successful cooperation between MINOX and Volkswagen with the Red Dot seal.
“Increasing importance is being attached to outstanding design as a way to differentiate and distinguish similar products in national and international competition. This is a challenge that we are happy to take together with Volkswagen Design, our partner of many years. The award of the Red Dot quality seal once again underscores the success of this cooperation“, says MINOX Managing Director, Thorsten Kortemeier.